"Risk taking is not something that people are comfortable with.

 

In fact, most people are risk averse, and so we need to encourage them to take more risks and even bigger risks. Unfortunately, this can then lead to more mistakes and failures, and if we are intolerant of them, then this will kill our risk-taking initiative.

 

...Understanding calculated risk: when you begin to build your new business, you will hear your friends and family its very common to mention how businesses can easily fail, especially when first starting out. This is certainly true, but you can put your business in the best position to succeed by minimizing big risks and focussing on taking calculated risk.

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Calculated risk is exactly what it sounds like. If you have a big problem in your business, you will likely have several options on how to approach it and solve it. Each solution will have its own set of benefits and drawbacks and it is up to you, the entrepreneur, to figure out which is going to help your business the most."

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Stay tuned for the 2nd edition! (proceeds will go to Israel Gebru Danny).

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Order an electronic copy by sending an email using the Contact form below.

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First edition is available here: (proceeds are withheld from the author).

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